Waterville Partners II - This is the investment fund of Waterville Research that co-invest with CEO's, funds, and private investors.
This fund focuses in on the impact of Social Media efforts made by businesses. The fund tracks:
- How companies manage Social Media as a serious business tool, a real corporate asset rather than the latest cool trend;
- Works with upper management to invest resources in social media;
- Works with management to engage prospective investors and customers at the lowest cost possible; and
- How profitable Social Media is for the organization.
Success in the stock market is driven more and more by Social Media. Success is not found in how many people got your message; it's found in how many people thought your message was remarkable - literally. How many people were intrigued enough by the point you were making to comment on it and pass it along to their friends as an investment idea?
Through our relationship with UpGraded Strategies, we are able to track how a potential portfolio client tracks in the interconnected world we live in. For the first time in history, Small-Cap companies can compete on a level playing field with Fortune 100 companies.